Click Bait

The fact we're all desensitised to everything these days and nothing seems implausible, journalists have to think up ways of getting us to click on their articles to sell us stuff with piles of adverts that pop up, interrupt the bit of screen you were reading or just freeze the page altogether for a few minutes meaning you can't scroll down to read the rest of the article or even click on the advert which has frozen your screen.

Here is a recent example I found which not only shows how over-the-top journalists have to be, but also, how literally anything is deemed newsworthy these days.  The link to the article was this :

There are three issues in that one sentence headline.  The word 'shoppers', the word 'hysterics' and the word 'awkward'.  Let's take a look at the article... (Link here (if it still works))

Shoppers have poked fun at B&M after a supplier made an unfortunate spelling error on a product sold in stores. An eagle-eyed shopper noticed the error on a set of star sign-themed mugs sold in B&M when they were out shopping.

Eagle eyed? You need the eyes of an Eagle to spot a spelling error on a cup? Really?

Posting on Reddit, they uploaded a picture of the typo.

The article was posted by one person - the headline was 'shoppers' when in fact it was one shopper. The other people who were in 'hysterics' were people reading Reddit. Now, I warn you to brace yourself. The hilarious misprint that follows could cause either a hernia or one of those laughs where snot comes out. Ready for 'hysterics'...?

The star sign "Pisces" was misspelled as "Pices" on the mug, which features a gold drawing of the constellation.

“Take a trip to your local B&M for your 'Pices' mug," they posted on Reddit, reports Mirror Online.

The dictionary defines hysterics as 'a wildly emotional and exaggerated reaction.' Nope - me neither. If you follow the link to the Mirror website, their headline was 'B&M shoppers in stitches over awkward spelling mistake on Christmas mug'.  First, it's not a Christmas mug, it's got a zodiac sign on it and secondly - 'in stitches'?? I'm picturing people wandering up the aisle in B&M, catching a glimpse of the cup, choking on their own saliva and doubling over, unable the breathe through hilarity induced convulsions. And thirdly, what's awkward about it? If they had printed your internet history on the mug and your wife saw it - yeah, that's awkward. But only because she'll see all the Christmas presents I've bought her. However, 'Pices' isn't awkward.

The Mirror continued with 'The star sign "Pisces" was spelt wrong - reading "Pices" instead - as any astrology enthusiast would be quick to notice.' Astrology enthusiast? Or just someone over the age of six who can spell? They go on 'Tickled by the spelling blunder, people fled to the comments to share their thoughts'. Fled to? You can't flee towards something, you flee from something surely? They fled from B&M to the comments section? There are people writing articles for the Mirror without a basic command of the English language.  No surprise there I suppose. They finish the article with 'It comes as some shoppers fear whether they will be able to get their Christmas gifts this year at all due to shortages brought by Brexit and a lack of lorry drivers.' The entire article was obviously there to mention Brexit, their entire narrative for everything that's gone wrong in the last 2 years, even though it had nothing at all to do with it.  Anyway, back to the Chronicle :

The blunder inspired replies from fellow Reddit users.

I hope you've recovered from the hysterical photo enough to read on... and, whilst I'm being pedantic, I might as well point out that the constellation on the cup is inaccurate (there should be three stars top left and it should be rotated to the right about twenty degrees.) Anyway -

"LOL I might get this for my mom. She's a Pisces and a teacher so it will doubly annoy her," wrote one.

LOL? Did you really LOL? If you were in hysterics or in stitches, shouldn't that have been ROFLMAO? And, 'Mom?' Yeah, an american person could well find themselves in a B&M but it sounds more like they're not one of the 'shoppers' the article accuses of finding things that aren't funny, funny - but more someone in America trawling the internet for hilarious side-splitting photographs of mild spelling mistakes.

Another said: "Got my eye on that Sagittaring mug next to it.”

I don't know how this Redditer didn't get on Mock the Week. And I now think I'm missing something. Is 'pices' a street term for bumhole? I've just checked on the dark web and apparently there are some people who call public lice 'pice'. But there's about eight of them and they're all 12 years old.

A B&M spokesperson told the Daily Star: “We’re aware of a handful of mugs with a spelling error made by our supplier.” B&M is a popular spot for bargain hunters, with shops around the North East.

If you see me lying on the floor in a B&M by the mugs, in the foetal position, shaking uncontrollably in a puddle of my own drool, don't worry, you'll know what's happened.

Posted in Stuff and Things.

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